| 10th Anniversary Cobra Press Release |
LAS VEGAS, Nov. 5, 2002 – Marking 10 years as the leader in factory performance products, Ford unveiled the SVT Mustang Cobra 10th Anniversary Package and the SVT European Appearance Package, two hot new feature editions for 2003.
“SVT is celebrating its 10th year in the performance vehicle business, and what better way to commemorate the anniversary than sharing with our customers two special edition vehicles,” said Mike Zevalkink, Ford Performance Group director.
The SVT Mustang Cobra, which began production in 1993, celebrates its 10th Anniversary with a special edition package. During the past 10 years, more than 100,000 SVT vehicles have been produced, 60 percent of which have been SVT Mustang Cobras.
The 10th Anniversary Package will be available as either a coupe or convertible, and features unique 17x9-inch dark argent painted anniversary wheels, red leather seating surfaces in the front and rear, interior trim with the appearance of carbon fiber, red painted brake calipers, and SVT 10th Anniversary badges on the floor mats and rear decklid.
SVT will produce 2,003 units of the Anniversary model, which will be available in Torch Red, Black Clearcoat, and Silver Metallic. Production is slated to begin next summer.
“Our SVT Mustang Cobra owners are some of the most loyal customers anywhere, and we are proud to share this anniversary milestone with them,” said Tom Scarpello, marketing and sales manager, Ford SVT. “The Cobra name has been synonymous with Ford performance for 40 years – and with SVT for the last 10 years. We are proud to carry the torch for this performance icon.”
The second special-edition vehicle is a new SVT Focus European Appearance Package. “The Ford Focus has best-in-class driving dynamics and a European flavor. The SVT Focus European Appearance Package takes it to a new level, creating the best equipped, most exciting production Focus yet,” says Scarpello.
The package, offered exclusively on the 3-door model, features an upscale interior with European flair, including black leather-trimmed front RecaroTM sport seats with matching leather door panel inserts and rear seating surfaces. The exterior is accented by 17x7-inch, multi-spoke, dark argent wheels similar to those offered on the European “ST170” and two new exclusive colors, Screaming Yellow and Competition Orange. The European Appearance Package also is available in the standard SVT Focus color palette including Vermillion Red, CD Silver, and Pitch Black.
The European Appearance Package includes every optional content package available on the SVT Focus. Features include: the 290-watt Audiophile Stereo System which includes a six-disc, in-dash CD player, premium speakers, and eight-inch subwoofer; the Winter Package which includes traction control, heated front seats, and an engine block heater; a power sunroof; and high-intensity discharge (HID) headlamps. This is the first application of HID technology on a SVT vehicle.
The European Appearance Package will be available in spring 2003.
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