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2011 Mustang Sales Strong In First Month

Black 2011 Mustang V6 Drop Top

The pony cars wars are heating up! Ford Motor Company is reporting that in just its first month of sales the 2011 Ford Mustang has sold 11,000 units, three times as much as the 2010 Mustang in the same timespan. Of those ordered roughly 50% are for the V6, 41% for the V8 powered Mustang GT, and 9% for the recently debuted GT500. This should make for a really interesting year as the Mustang and Camaro battle it out once again for top seller. Last year the Mustang won that honor by just 5,005 units; 66,623 to 61,618. Thanks in part to introduction of the 2011 Mustang, Chevy Camaro sales dropped 29 percent in January compared to the previous month. Below is the full press release from Ford Motor Company.

The new 2011 Ford Mustang with all-new powertrains has three times more orders than the 2010 model in its first month, and half of all nationwide orders are for the car's class-leading 30 mpg 3.7-liter V6 engine. "Fuel economy ranks among the top two reasons people choose vehicles," said Steve Ling, North America Car Marketing manager. "With the 2011 Mustang lineup, we've found a way to offer even better fuel efficiency for V6, GT and even Shelby GT500 performance drivers - while improving performance. And consumers are responding."

Nearly 11,000 Mustangs have been ordered since order banks opened in late January. Fifty percent of the 2011 Mustang orders are for V6 models, which feature a new, high-performance, all-aluminum Duratec 3.7-liter dual overhead-cam (DOHC) Twin Independent Variable Cam Timing (Ti-VCT) engine. This new engine delivers 305 horsepower and an expected best-in-class EPA fuel efficiency of 30 mpg on the highway - a 25 percent improvement versus the 2010 model.

2011 Mustang V6 order levels are up 19 percent versus the new 2010 model orders. "The new engine transforms Mustang," Ling said. "Everything people love about the car lives on, and now under the hood is a V6 engine that uses premium technology to deliver the power, the feel, the fuel efficiency, even the sound of the best sports cars in the world."

A first-ever Mustang Club of America (MCA) Special Edition package available on V6 models generated three times more orders than expected. Plus, "take rates" on the California Special series - which is available on the Mustang GT and harkens back to the original 1968 feature vehicle - are triple the expected rates.

2011 Mustangs also are being equipped with record levels of technology. Navigation is specified on 18 percent of orders. High-intensity discharge (HID) headlamps are on 26 percent of vehicles. Rear-view cameras are on 10 percent - all up from 2010.

For the 2011 model, 41 percent of orders are for Mustang GTs. The Mustang GT's modern 5.0-liter four-valve, Ti-VCT V8 engine delivers 412 horsepower and 390 ft.-lb. of torque. At the same time, fuel economy of 25 mpg highway is projected to be better than the previous model and unsurpassed in the segment.

Approximately 9 percent of the 2011 Mustang orders are for Shelby GT500 models, which are powered by an all-new aluminum-block 5.4-liter supercharged V8 engine. This produces 550 horsepower and 510 ft.-lb. of torque, a 10 horsepower increase versus the 2010 model. The engine also is 102 pounds lighter than its predecessor, delivering a better power-to-weight ratio, improved fuel economy, acceleration, handling and steering precision.

"Mustang is ready for a new generation of buyers," Ling said. "With new high-tech and fuel-efficient engines, class-leading connectivity and infotainment options as well as signature style and performance, Mustang is poised to continue its legacy as America's favorite sports car."

Source: Ford Motor Company

Related:
2011 Mustang GT Information
2011 Mustang GT Pictures
2011 Mustang GT Engine Info
2011 Mustang V6 Information
2011 Mustang V6 Pictures

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