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2008 Warriors In Pink Ford Mustang

2008 WIP Warriors in Pink Edition Ford Mustang

Ford Motor Company today announced it's plans to continue it's support for the Susan G. Komen for the Cure breast cancer foundation by producing a limited editon Ford Mustang dubbed "The Warriors in Pink Edition"

Launched in 2006, the Ford Warriors in Pink campaign recognizes the strength and courage it takes to deal with the everyday challenges of fighting breast cancer. The Warriors in Pink collection of apparel for both men and women feature symbols signifying a message of hope, strength and unity in the commitment to the fight against breast cancer. Three new Warrior symbols debut this year, representing the Warrior spirit in each one of us, from power and courage to strength and compassion. These new symbols will be found on additional apparel items available for men, women and children. All apparel is available on Fordcares.com and 100 percent of net proceeds will be donated to Komen for the Cure. More than $1 million of merchandise was sold in 2006.

"Ford has been a long-standing supporter of Komen for the Cure and this year we've designed a special product to help raise awareness and find a cure for breast cancer," said Connie Fontaine, Ford Customer Experience Manager. "For the 2007 campaign, Ford truly breaks the mold by creating the first-ever Ford 2008 Mustang with Warriors in Pink package to support Komen for the Cure. With the addition of the new Mustang to Ford's already powerful line of Warriors in Pink gear available at Fordcares.com, we plan to have yet another successful year as we provide our support in the fight against breast cancer." The limited-edition 2008 Mustang with Warriors in Pink package is currently available for consumers to pre-order through their local Ford dealer. Available on V-6 Premium Coupe or Convertible models, the Warriors in Pink package will feature a pink ribbon and Pony fender badge, pink Mustang rocker striping, pink stitching on the charcoal leather seats, aluminum-spoke steering wheel with pink stitching and charcoal floormats with pink ribbon and contrast stitching. The Mustangs, fueled by the Warrior spirit, will be delivered to dealerships mid-summer. Sales from the Warriors in Pink package will help raise funds for Susan G. Komen for the Cure. Ford's goal is to donate more than half a million dollars through these sales in addition to other fundraising efforts. The Mustang with Warriors in Pink package, which includes the Mustang Pony package, will be available in three colors to please the spirits of all Warriors: black, metallic silver and performance white.

Information on the Susan G. Koman for the Cure Foundation
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world.

Related:
Komen for the Cure
Ford Cares.com
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