|Ford Mustang Stories
With worldwide Mustang enthusiasts anticipating the reveal of the 2010 Ford Mustang, those passionate about the iconic pony car are using the time before launch to tell their stories about their favorite muscle car through the essay contest at the2010mustang.com. Filmmakers also now get to share their "Mustang Stories," thanks to an innovative campaign recently launched between Ford, JWT Team Detroit, and Filmaka, a global digital entertainment studio and celebrated online creative community.
"We're always looking for innovative ways to connect with our customers," said Caroline Pernot, Ford car communications manager. "We wanted to see how filmmakers interpreted our ‘Mustang Stories' contest and are delighted to be able to reach an even wider audience through the new Knight Rider TV series, which stars our Shelby GT500KR."
30 to 60 second video clips will be shown each week on NBC's Knight Rider TV series, which debuts tonight at 8pm EST. (Sept. 24) Viewers then can watch the 45 second to five minutes films in their entirety exclusively at www.the2010mustang.com.
According to Ford nearly 400 scripts were submitted by filmmakers from 28 countries on six continents, and 22 semifinalists received $5,000 to produce their short films in two weeks. Then 10 winners were selected who received an additional $5,000. The grand-prize winner receives the chance to direct a promotional film for the 2010 Mustang launch.
"Working with Ford gives us the opportunity to help a powerhouse brand connect with its consumers through high-quality, original content," said Sandy Grushow, president, Filmaka. "Meanwhile, our winning filmmakers got to have their creative vision seen by one of the world's most respected agencies as well as millions of television viewers."
To enter the "Mustang Stories" contest, enthusiasts should visit www.the2010mustang.com for details. Submissions must be received by midnight EST on Oct. 15. Voting will take place from October 18-30, with the winner announced Oct. 30. The grand prize winner receives a 2010 Mustang and an all-expenses-paid trip to the Los Angeles International Auto show in November.
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